Brand Colours
The colours of our AVIA® identity are intentionally chosen to reflect our culture, our market position, and the confidence we bring to every build. This palette balances two essential cues: strength and authority, paired with warmth and trust. Use it to signal AVIA® as a brand that looks considered, feels established, and performs with certainty.
AVIA® Black and Timeless Brown are our power pairing. They communicate stability, substance, and commercial confidence. Ideal for hero applications where we want to lead with a premium, trusted presence and reinforce AVIA® Homes as a serious, long-term player.
AVIA® White and Heritage Blue provide the counterpoint. The off white feeling brings restraint and sophistication, creating space and clarity. Heritage Blue adds a sense of assurance and longevity, anchoring the brand in quality, and sustainable value. Together, they support a polished, credible tone that builds confidence with investors and customers alike.
Primary Colours
AVIA® Homes uses warm black and off white as the backbone of a premium, high contrast, highly controlled, considered, neutral palette.
AVIA® Black is our hero neutral. Deep, confident, and architectural, it brings authority to headlines, key messaging, and brand moments where we want to feel decisive and established. It can be used as both foreground and background, but should always feel intentional, paired with generous spacing and clean typography to keep it elevated, not heavy.
AVIA® White is our primary light tone. Soft and refined, it replaces stark “paper white” with a warmer, more premium finish. Use it to create breathing room across layouts, elevate documentation, and provide a considered contrast against black. When layered over imagery, off white supports legibility without overpowering the content, keeping the brand calm, and polished.
AVIA® Black
#1a1a1a
RGB (26,26,26)
CMYK (0,0,0,90)
PMS BLACK 6 C
Secondary Colours
'Timeless Brown' is our premium anchor. Rich, warm, and materially driven, it adds depth to the AVIA® identity and signals craftsmanship, longevity, and considered value. Use it to bring a sense of substance to key assets especially when we want the brand to feel elevated. It pairs beautifully with AVIA® Black for a high-end, architectural look, and with AVIA® White to create warmth without losing contrast.
'Heritage Blue' is our credibility cue. Calm, composed, and classic, it pays homage to the heritage of AVIA® and finds it place in this identity as an accent in communications, corporate content, and moments where confidence needs to feel measured, not loud.
Timeless Brown
#37332B
RGB (55,51,43)
CMYK (0,7,22,78)
Brand Typeface
Our brand is constructed using one primary typeface in varying weights.
PP Neue Corp
This is our primary typeface for headings, sentences, and body text where legibility, readability, and clarity is the priority. The minimum applied weight is 'ultralight' with the maximum applied weight 'medium'. This typeface should predominantly be used in it's regular weight.
Using Type Rules
When constructing layouts, these tips will help you build interesting, and on-brand compositions with typography.
While these rules are proven and sound, sometimes we break these to best communicate in certain circumstances. Please contact our brand team if you wish to gain special use permission.
Stay Left Aligned
Legibility and clarity are vitally important to great typographical layouts. Since most people read from left to right, we should align our type accordingly.
Contrast is the name of the game when it comes to great design. When in doubt, skip a weight when pairing two weights, and double the size between two text elements.
Whenever you place text next to each other, either align the baselines (the line that the bottom of a lowercase x sits on) or align the x-heights (the top of a lowercase x). This helps align each line visually.
When setting paragraphs, to maintain clean and straight lines we must watch the ragged right edge. If the spacing unintentionally creates a weird looking shape, consider tweaking the language or resizing the container. Also, try to prevent single-word lines (orphans).
Negative space, or the space around elements is vitally important. That being said, if informational elements belong together, move them closer together. Use grouping wisely: just try not to cram too many things in one space!
It is easy for the user to get lost in long lines of text, and short ones are easily ignored. It’s best to keep lines between 45 and 70 characters long, depending on the size of the font. This will ensure legibility as the font sizes increase or decrease.